After a long and proud history supporting Australian sport Cadbury are proud to be the Principal Partner of the Wallabies, and the Major Partner of the Wallaroos national Rugby Union teams. When Cadbury Dairy Milk chocolate was first made in 1906 it was produced not just with a glass but with the equivalent of a glass and a half of full cream milk - and still is today. The Cadbury family were pioneers of good business, putting people and communities at the heart of the way they made and sold their chocolate. Cadbury endeavor to live up to these founding principles of generosity in everything we do. And we believe that this generosity of spirit is as important today as it's ever been. That's why we say "There's a glass and a half in everyone."

Cadbury Lions

Cadbury

Not solely a footwear brand, ASICS develops apparel products with both athlete & supporter in mind, and aims to produce an array of products to fulfil not only technical training and match day garments, but also apparel to a superior quality for lifestyle and supporter ranges. ASICS has been the Official Apparel & Footwear partner of the Wallabies & Australian Men's & Sevens teams since 2013, and is also the kit provider for Rugby Australia's National teams; the Wallabies, the Wallaroos, Sevens and Australia U20s.

Asics Lions

ASICS

Tourism WA is the WA Government agency responsible for promoting Western Australia as an incredible holiday and events destination. Our role is to inspire more people to visit WA from Australia and around the world. We do this by marketing the state to the world through innovative campaigns; developing, attracting and promoting major sporting, arts, cultural and business events; working with government and the tourism industry to improve access, accommodation and tourism experiences for our visitors; and by informing and empowering the WA tourism industry through sharing key insights and global trends, building stakeholder relationships and providing leadership to the sector.

Tourism WA Lions

Tourism WA

Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the state's lead marketing, tourism experience and destination development and major events agency.  Working across government and in partnership with regional tourism organisations, industry and commercial stakeholders, we aim to build Queensland's tourism and events industry to foster innovation, drive industry growth and boost visitor expenditure.

TEQ Lions

Brisbane Economic Development Agency drives the sustainable economic growth of the city. Brisbane Economic Development Agency leads the city’s Major Events Strategy, working closely with partners across government and industry to support, attract and leverage major events that deliver economic benefits to the city.

BEDA Lions

BEDA

Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events.

Destination NSW Lions

Destination NSW

VisitCanberra leads the ACT and capital region tourism industry to create and implement a range of marketing and development programs that will significantly increase the economic return from domestic and international visitation. To the general public, we provide comprehensive visitor information and reservation services through the Canberra and Region Visitors Centre (CRVC) and via the VisitCanberra website. We provide services to industry by implementing programs that assist stakeholders and partners to enhance their businesses through partnership programs, advertising opportunities and marketing collateral.  VisitCanberra forms part of Economic Development Directorate. The Division is responsible for creating and implementing strategies that build, promote and develop each sector. The Directorate leads the ACT Public Service and provides strategic advice and support to the Chief Minister, Treasurer, Minister for Economic Development and the Cabinet on policy, financial and economic matters, service delivery and whole of government issues.

ACT Tourism Lions

Visit Canberra

The South Australian Tourism Commission is committed to promoting South Australia as a compelling tourism destination. It is focused on marketing South Australia to national and international audiences and bringing new and exciting events and festivals to the state. The British and Irish Lions Adelaide Tour Match is supported by the South Australian Government through its Major Events Fund, which aims to strengthen the state’s economy by attracting new events and growing existing events.

SATC Lions

SATC

Visit Victoria is the State’s tourism and events company. We inspire people to visit Melbourne and Victoria through creative storytelling and enriching events. Our role is to drive visitation and expenditure through destination marketing and a strong pipeline of major, regional and business events to support the visitor economy. We aim to build Melbourne and Victoria into Australia’s number one tourism destination by delivering strong and sustainable growth across priority markets.

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