Partners

A multiple award-winning airline, Qatar Airways won the ”World’s Best Airline” for the unprecedented eighth time at the 2024 World Airline Awards, managed by the international air transport rating organisation, Skytrax. As the Official Airline Partner, Qatar Airways will fly the Lions squad and touring party to Australia to compete next summer ahead of the three match Test Series. This partnership marks another milestone in Qatar Airways’ portfolio of high-profile global sports partnerships, including the likes of FIFA, AFC, UEFA, Paris-Saint Germain (PSG), FC Internazionale Milano, Tennis Legend – Novak Djokovic, The Royal Challengers Bangalore (RCB), Formula 1®, MotoGP, the IRONMAN Triathlon Series, the United Rugby Championship (URC) and European Professional Club Rugby (EPCR), French Rugby Team – Section Paloise, The British & Irish Lions Tour of Australia 2025, The Brooklyn Nets NBA Team, and multiple other disciplines including Australian football, equestrian, kitesurfing, motor racing, padel, squash, and tennis.

After a long and proud history supporting Australian sport Cadbury are proud to be the Principal Partner of the Wallabies, and the Major Partner of the Wallaroos national Rugby Union teams. When Cadbury Dairy Milk chocolate was first made in 1906 it was produced not just with a glass but with the equivalent of a glass and a half of full cream milk - and still is today. The Cadbury family were pioneers of good business, putting people and communities at the heart of the way they made and sold their chocolate. Cadbury endeavor to live up to these founding principles of generosity in everything we do. And we believe that this generosity of spirit is as important today as it's ever been. That's why we say "There's a glass and a half in everyone."

Howden is a leading global insurance intermediary group with employee ownership at its heart. Founded in 1994, it provides insurance, reinsurance and underwriting services and solutions to clients ranging from private individuals to the largest multinational companies. The Group operates in 55 countries across the globe, employs 20,000 people and manages premiums totalling USD 42 billion on behalf of its clients. We are united by a shared passion and no-limits mindset, and we collaborate to create a powerful international team that can rise to any challenge. Our partnership with The British & Irish Lions allows us to continue to invest in a sport we love and an industry which we have a history of supporting from grassroots to elite level. Our specialist Sport & Entertainment teams are well-established in the sporting world, delivering a complete range of insurance products to governing bodies, professional and amateur clubs as well as individual club members.

DHL Express transports urgent documents and goods reliably and on time from door-to-door in more than 220 countries and territories, and operates the most comprehensive global express network. With a fleet of more than 250 aircraft, DHL Express is also one of the largest air carriers worldwide. Our success has always been based around delivering excellent service for our customers. Never complacent, DHL has become a brand acknowledged for personal commitment, proactive solutions and local strength. This year we celebrate 20 years of delivering the British & Irish Lions, playing a pivotal role in every tour. As the Official Logistics Partner of the Lions since 2005, we’ve handled the complex logistics of each tour—from transporting essential kit and equipment across continents to ensuring seamless operations behind the scenes. As we prepare for another unforgettable tour, DHL proudly takes its place as ‘The Team Behind The Team’. Because when it comes to rugby, we don’t just sponsor the game—we deliver it.

Not solely a footwear brand, ASICS develops apparel products with both athlete & supporter in mind, and aims to produce an array of products to fulfil not only technical training and match day garments, but also apparel to a superior quality for lifestyle and supporter ranges. ASICS has been the Official Apparel & Footwear partner of the Wallabies & Australian Men's & Sevens teams since 2013, and is also the kit provider for Rugby Australia's National teams; the Wallabies, the Wallaroos, Sevens and Australia U20s.

Since 1904 Canterbury of New Zealand has been crafting durable, high-performance apparel. Known for innovation in both on-field and off-field, Canterbury delivers technical kit trusted by elite teams, as well as premium lifestyle and supporter wear. With industry leading expertise, Canterbury supports the game at every level — from grassroots to the world stage. As the official kit provider for the British & Irish Lions for a third consecutive tour, Canterbury continues to set the standard in quality, comfort, and design for players and fans alike

HG Hotels & Resorts is one of the world’s leading and largest hospitality companies, providing True Hospitality for Good in more than 6,600 destinations across 20 brands in over 100 countries. IHG is proud to be the home-away-from-home for teams and travelling fans as the tour’s Official Hotel Partner, with an award-winning portfolio of stay experiences across the region. Guests can choose from well-loved brands such as InterContinental, Kimpton, Hotel Indigo, voco, Crowne Plaza, Holiday Inn and Holiday Inn Express, and rest assured knowing IHG has a deep commitment to the people, planet and communities around us. IHG is also proud to continue its decades-long relationship with Rugby Australia as Major Partner of the Wallabies & Wallaroos national teams.

Dove Men+Care™ is proud to be the Product of Choice for The British & Irish Lions and the Wallabies for this year’s Series in Australia. To celebrate, Dove Men+Care is launching a bespoke range of British & Irish Lions and Wallabies branded products including 72-hour deodorant, 48-hour deodorant, and body wash, specially formulated for men to deliver high performance and superior skincare. The limited-edition products will be present in the players’ hotel rooms throughout the Series. Lions and Wallabies branded Dove Men+Care products will also be available for fans to buy in store and online. The partnership is a continuation of the deodorant and body wash brand’s commitment to rugby union, building on its previous partnership with the Lions in South Africa 2021 and the current ongoing relationship with Rugby Australia. Dove Men + Care products provide powerful protection with their unique triple action moisturiser.

We’re the flagship leisure travel brand of the Flight Centre Travel Group (FCTG), an Australian-born global travel powerhouse that’s grown from a single shop to Australia’s Most Trusted Travel Agency (according to Roy Morgan’s 2024 Risk Report). Flight Centre opened its first retail shop in Sydney, Australia in 1982, followed by the UK in 1984, New Zealand in 1987, South Africa in 1994, and Canada in 1995. Our partnership with the Wallabies marks the largest sponsorship deal in Flight Centre’s history, and reaffirms our commitment to supporting global sporting teams that embody the same values we cherish and that resonate deeply with our customers.

Resmed creates life-changing health technologies that people love. We’re relentlessly committed to pioneering innovative technology to empower millions of people in 140 countries to live happier, healthier lives. Our AI-powered digital health solutions, cloud-connected devices and intelligent software make home healthcare more personalized, accessible and effective. Ultimately, Resmed envisions a world where every person can achieve their full potential through better sleep and breathing, with care delivered in their own home. Learn more about how we’re redefining sleep health at resmed.com

Guinness has been announced as the official beer partner of the British & Irish Lions Tour to Australia 2025. A brand deeply rooted in rugby culture, Guinness will bring its iconic presence to fans across Australia through dedicated fan zones, pub promotions, and on-the-ground activations. Whether at the stadium or watching from the local, supporters can raise a pint of Guinness and be part of the Tour’s unique atmosphere.

Liquorland is a trusted name in Australian retail with a proud heritage of helping customers celebrate life’s moments. With stores across the country, Liquorland has become a go-to destination for great value, quality drinks, and local convenience. Their partnership with the Wallabies and the 2025 British & Irish Lions Tour marks a major milestone, reinforcing our commitment to connecting with passionate communities and supporting iconic sporting events that unite fans across Australia and beyond.

Patron Saint joins the Lions Men’s Tour to Australia 2025 as an Official Supplier, celebrating the partnership with the launch of 1888—a limited-edition whisky honouring the year the Lions were founded. Expertly crafted from a blend of whiskies representing all four Unions, 1888 captures the heritage, unity, and spirit of the Lions. With only 1,888 individually numbered bottles available, this exclusive release is a true collector’s item for rugby fans. Supporters can register their interest at patronsaintwhisky.com.

At Grant Burge Wines, we know it's how you arrive both on and off the pitch that determine the mark you leave. With a heritage spanning five generations in the Barossa Valley, Grant Burge Wines is synonymous with tradition, craftsmanship, and the pursuit of excellence - values that align seamlessly with sportsmanship. Our award winning range crafted with progressive winemaking techniques has an offering for everyone, from our traditional method Sparkling PNC to our bold Shadrach Cabernet Sauvignon or smooth Barossa Ink Shiraz.

Gilbert Rugby is a legendary brand with 200 years of expertise in crafting the finest rugby balls. From humble beginnings in the 1820s, Gilbert Rugby has become the ball of choice for the world's greatest rugby competitions. With a reputation for innovation, precision and quality, Gilbert Rugby is the ultimate symbol of rugby excellence. Proud to be the Official Match Ball for The British & Irish Lions Tour to Australia 2025, and the ball of Rugby Australia for over 25 years. Not only does Gilbert manufacture the finest rugby footballs, there is an extensive range of rugby equipment that is worn by club and international players worldwide. 2023 saw Gilbert celebrate its bicentenary which includes supplying balls to the last 8 consecutive men's Rugby World Cup tournaments, and every women's Rugby World Cup to date - including the 2025 edition in England later this year. Gilbert is truly an international brand name, which you will always find at the heart of the game.

Rhino is one of the world’s leading rugby brands with particular focus on scrummaging machines and technical training equipment. In addition to this being Rhino’s fifth consecutive Tour as Official Supplier to The British & Irish Lions in this product area, they have also supplied five Men's Rugby World Cups. The Women's Rugby World Cup in England next year will be the third edition of the tournament they will supply.

WHOOP is a human performance company providing cutting-edge wearable technology designed to help athletes optimise their recovery and overall health. As an Official Supplier for the Qatar Airways Lions Men’s Tour to Australia 2025, WHOOP will equip all Lions players with the WHOOP 5.0 wearable and mobile app. This advanced, 24/7 system delivers real-time insights into key metrics such as Recovery, Heart Rate Variability, Resting Heart Rate, and Sleep Performance—supporting peak performance throughout the Tour and preparation period.

Tourism WA is the WA Government agency responsible for promoting Western Australia as an incredible holiday and events destination. Our role is to inspire more people to visit WA from Australia and around the world. We do this by marketing the state to the world through innovative campaigns; developing, attracting and promoting major sporting, arts, cultural and business events; working with government and the tourism industry to improve access, accommodation and tourism experiences for our visitors; and by informing and empowering the WA tourism industry through sharing key insights and global trends, building stakeholder relationships and providing leadership to the sector.

Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the state's lead marketing, tourism experience and destination development and major events agency. Working across government and in partnership with regional tourism organisations, industry and commercial stakeholders, we aim to build Queensland's tourism and events industry to foster innovation, drive industry growth and boost visitor expenditure.

Brisbane Economic Development Agency drives the sustainable economic growth of the city. Brisbane Economic Development Agency leads the city’s Major Events Strategy, working closely with partners across government and industry to support, attract and leverage major events that deliver economic benefits to the city.

Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events.

VisitCanberra leads the ACT and capital region tourism industry to create and implement a range of marketing and development programs that will significantly increase the economic return from domestic and international visitation. To the general public, we provide comprehensive visitor information and reservation services through the Canberra and Region Visitors Centre (CRVC) and via the VisitCanberra website. We provide services to industry by implementing programs that assist stakeholders and partners to enhance their businesses through partnership programs, advertising opportunities and marketing collateral. VisitCanberra forms part of Economic Development Directorate. The Division is responsible for creating and implementing strategies that build, promote and develop each sector. The Directorate leads the ACT Public Service and provides strategic advice and support to the Chief Minister, Treasurer, Minister for Economic Development and the Cabinet on policy, financial and economic matters, service delivery and whole of government issues.

The South Australian Tourism Commission is committed to promoting South Australia as a compelling tourism destination. It is focused on marketing South Australia to national and international audiences and bringing new and exciting events and festivals to the state. The British and Irish Lions Adelaide Tour Match is supported by the South Australian Government through its Major Events Fund, which aims to strengthen the state’s economy by attracting new events and growing existing events.

Visit Victoria is the State’s tourism and events company. We inspire people to visit Melbourne and Victoria through creative storytelling and enriching events. Our role is to drive visitation and expenditure through destination marketing and a strong pipeline of major, regional and business events to support the visitor economy. We aim to build Melbourne and Victoria into Australia’s number one tourism destination by delivering strong and sustainable growth across priority markets.