Lions Partners
Lions Corporate Sponsors
Cadbury – Wallabies Principal Partner
After a long and proud history supporting Australian sport Cadbury are proud to be the Principal Partner of the Wallabies, and the Major Partner of the Wallaroos national Rugby Union teams. When Cadbury Dairy Milk chocolate was first made in 1906 it was produced not just with a glass but with the equivalent of a glass and a half of full cream milk – and still is today. The Cadbury family were pioneers of good business, putting people and communities at the heart of the way they made and sold their chocolate. Cadbury endeavor to live up to these founding principles of generosity in everything we do. And we believe that this generosity of spirit is as important today as it’s ever been. That’s why we say “There’s a glass and a half in everyone.”
ASICS – Official Performance Apparel and Footwear
Not solely a footwear brand, ASICS develops apparel products with both athlete & supporter in mind, and aims to produce an array of products to fulfil not only technical training and match day garments, but also apparel to a superior quality for lifestyle and supporter ranges. ASICS has been the Official Apparel & Footwear partner of the Wallabies & Australian Men’s & Sevens teams since 2013, and is also the kit provider for Rugby Australia’s National teams; the Wallabies, the Wallaroos, Sevens and Australia U20s.
Tourism WA – Strategic Partner
Tourism WA is the WA Government agency responsible for promoting Western Australia as an incredible holiday and events destination. Our role is to inspire more people to visit WA from Australia and around the world. We do this by marketing the state to the world through innovative campaigns; developing, attracting and promoting major sporting, arts, cultural and business events; working with government and the tourism industry to improve access, accommodation and tourism experiences for our visitors; and by informing and empowering the WA tourism industry through sharing key insights and global trends, building stakeholder relationships and providing leadership to the sector.
TEQ Strategic Partner
Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the state’s lead marketing, tourism experience and destination development and major events agency. Working across government and in partnership with regional tourism organisations, industry and commercial stakeholders, we aim to build Queensland’s tourism and events industry to foster innovation, drive industry growth and boost visitor expenditure.
BEDA – Strategic Partner
Brisbane Economic Development Agency drives the sustainable economic growth of the city. Brisbane Economic Development Agency leads the city’s Major Events Strategy, working closely with partners across government and industry to support, attract and leverage major events that deliver economic benefits to the city.
Destination NSWS – trategic Partner
Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events.
SATC – Strategic Partner
The South Australian Tourism Commission is committed to promoting South Australia as a compelling tourism destination. It is focused on marketing South Australia to national and international audiences and bringing new and exciting events and festivals to the state. The British and Irish Lions Adelaide Tour Match is supported by the South Australian Government through its Major Events Fund, which aims to strengthen the state’s economy by attracting new events and growing existing events.
